Online blogs and websites were pervaded with the news of Reekado Banks leaving Mavin Records. Most fans seem to be in shock over the sudden departure of Mavin Record’s prominent afropop star. Especially at a time when most artists signed to the label are not doing too well. But for fans who have been following keenly, this didn’t come as a surprise at all.
During an interview with Soundcity Radio in April this year, Reekado Banks revealed that he has already launched his own label named TOT Empire and intends to start working on it fully once his contract with Mavins expires. He also revealed that he had signed an artist named Marv to the new imprint.
But what does leaving Mavin Records mean for Reekado Bank’s music career and his established dominance of the afropop space!?
The Nigerian music industry is no doubt a very competitive one and very few artists get to maintain a level of relevance after leaving the label that brought them to limelight. The likes of Lil Kesh and Viktoh lost out on that.
Moreso, is the “let’s see how he makes it without his former label” notion that’s been imbibed by Nigerian music fans. An artist leaving a major label most times gets only one shot at proving his ability to thrive even after parting ways with his label. And that is mostly gauged in the first single or project he releases after leaving the imprint. Once it doesn’t bang enough, Nigerians are sure to just move on and forget such artist ever existed thereby leading to the artist’s gradual drop to a point of irrelevance.
On the other hand, leaving a major label could be a blessing especially for an artist like Reekado Banks who has proven, one song at a time, that he’s got what it takes to take on the industry. Equipped with adequate knowledge of the Nigerian music industry and a solid management and PR team, Reekado Banks could actually pull this one off. In announcing his departure publicly, he has decided to put his business out there and let people in on his next moves. While it is a big risk, it could also bring good business to him and further propel his music career.
It is a known truth that the Nigerian music industry is a wild place and it takes a lot of strategic planning and implementation to stay relevant.
I hope Reekado knows that and I hope he stays winning. We look forward to his next banger!
AngyuIV For Naijagotit Media